Home Brands and Marketing Rite Foods Celebrates World Environmental Day, Supports a Cleaner Lagos Initiative

Rite Foods Celebrates World Environmental Day, Supports a Cleaner Lagos Initiative

To commemorate World Environmental Day 2021, Rite Foods Limited, a truly world-class and proudly Nigerian Food and Beverage Company, Producers of Bigi Carbonated Soft Drinks (CSD), Fearless Energy Drinks, and variants of sausage brands, in partnership with Sterling One Foundation organized a Beach Clean-up at the Eleko Beach, Lagos on Saturday, June 5.

Rite Foods Limited, unarguably being one of the leading companies in the foods and beverage industry will also be running a digital campaign to encourage the social media communities to create art from scrap from June 5th till June 30th.

Speaking on the initiative, the Chief Executive Officer, Sterling One Foundation, Mrs. Olapeju Ibekwe, said the clean-up exercise is a beach adoption project that ensures that the environment is cleaned for a minimum of three days every week for a next year.

She stated that the exercise was the flag-off ceremony of the adoption of Eleko beach in addition to Alpha beach, which was cleaned earlier this year, and hugely supported by Rite Foods.

According to her, waste on these beaches would be cleared at least three times a week. “The youths in the communities where these beaches are located would be empowered with the skill sets and remuneration to ensure the initiative is well executed as measures aimed at having a healthier and cleaner environment,” she explained.

From Left: Daniel Abokede, Events and Activation Manager, Rite Foods Limited; with Olapeju Ibekwe, Chief Executive Officer, Sterling One Foundation; Chief Gbadebo Fatau Labia, Baale of Eleko Community; and Dele Fasemo, Group Head, Oil and Gas, Sterling Bank Plc; at Eleko Beach clean-up exercise, supported by Rite Foods Limited, in commemoration of this year’s World Environment Day, on Saturday, July 5, 2021.

She commended Rite Foods Limited for partnering with the Foundation and looked up to more organizations joining them to ensure the environment is cleaned sustainably. “Once we do it once, we set into place, a motion, a structure, and a process to ensure it is being done consistently through the year,” she said.

She explained that the Foundation is also in partnership with the Lagos State Waste Management Authority (LAWMA), as it takes care of solid waste while the Foundation does the same with the recyclables.

On his part, Eleko Community Leader, Chief Gbadebo Fatau Labia, thanked Rite Foods Limited for the immense support in ensuring that Eleko beach clean-up was successful.

“I give kudos to Rite Foods and urged the company to continue with its good works of environmental protection. I hope to see the organization do this next year,” he enthused.

World Environment Day is celebrated on June 5 every year since 1974; this day is one of the most renowned days for environmental action. The day serves as a reminder to each individual to protect and preserve the environment. Each year, World Environment Day takes on a theme that focuses on a pressing environmental concern.

Daniel Abokede, Events and Activation Manager, Rite Foods Limited (Middle); and other participants at Eleko Beach clean-up exercise, supported by Rite Foods Limited, in commemoration of this year’s World Environment Day, on Saturday, July 5, 2021.

Rite Foods have set the pace in the food and beverage industry with leading brands such as the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, Bigi Ginger Ale, Fearless Redberry Energy Drink, Fearless Classic Energy Drink, Rite Spicy, Bigi Beef Sausage roll, and Rite Sausage roll.

The Bigi Premium Table Water which is produced with global best practices in purification offers quality, freshness, confidence, and reliability.

The company’s inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.

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