It’s holiday season, time to pull all the bright coloured looks together and showcase your ‘fashion essence’ to the world and beyond. Have you thought of where to possibly shop all your items from conveniently? Word on the street is that the largest e-commerce platform in Africa, Jumia, has its fashion week ongoing.
It is no longer news that the African giant of e-commerce has made a tremendous impact on the African fashion industry in the last ten years. Due to the limitless nature of the online marketplace, several fashion entrepreneurs have emerged, and the African fashion industry is beginning to optimize to its full potential.
According to Euromonitor, Sub-Saharan Africa’s clothing and footwear market is worth $31bn, all through the work of e-commerce. “The growth has prompted the expansion of foreign and local brands into the African clothing market. Companies are fulfilling increasing orders from the African diaspora, particularly in Europe and America, while sales of Ankara gowns and African print dresses are also popular among non-African consumers. This has led to the creation of African-based e-fashion platforms,” the report said.
Here are three reasons why you should take advantage of the ongoing Jumia fashion week:
Leading brands you would want: You can only look the best if you’re wearing the best, right? With the ongoing Jumia fashion week, you have the opportunity to get unique fashion items from globally recognized brands such as Nike, Adidas, DeFacto, North Face etc.
Secure mouth-watering discounts: Not only do you have access to high quality items, but you still have the chance to get these at very discounted prices, some even as high as 70% off!
Free Delivery: Who doesn’t love free stuff? Jumia is taking the load of delivery fees off your back! This is mostly available for customers based in Lagos, Ibadan, and Abuja.
So, what are you waiting for? Don’t wait for the Jumia fashion week to end! Hurry now as the campaign ends on Sunday, August 7th, 2022.